WTF Is A Conversion Rate & Why Should I Care?

Now here's something I never really understood until starting an e-commerce brand and it translates into my hair salon too. Your conversion rate is just the amount of people who book an appointment or purchase from you divided by the people who land on your website. The better your conversion rate, the more $$$.

What is really the point of all this content if you aren't converting watchers to customers? Having viral content or a big following doesn't pay the bills UNLESS it is converting customers. And if it's not converting, it's robbing us of the time away from our loved ones and keeping us with a phone locked in our hand all for a couple comments and likes. Or even worse…crickets!

So maybe you have some kick-ass content but if your website is confusing, not transparent or looks like you quickly made it over the weekend you will not be getting those bookings.

Just like you, clients are busy. They just want the info, the prices and they want to book quickly. And road blocks will look just like all those abandoned shopping carts you had never checked out.

If your website isn't converting, try this for a start...

Put yourself in your clients shoes and go to your social media profile.

Pretend you have never seen your profile and try and find out;

1. Where are you located and what are your hours

2. What services you offer and how easily someone with ZERO knowledge will know what to book for

3. How much the appointment costs

4. How long will it take and who will be doing it? Can I find out about this team member first?

5. Ok I'm sold, how can I book QUICKLY

ANYTHING that stops the process by wanting personal details before actually booking will send your client packing. And if you have a deposit system it will weed out all the clients who were never going to turn up anyways, and give you an accurate conversion rate.